Comments on: Love or Hate: anything else is mediocre http://geekspeak.creatrixgames.com/love-or-hate-anything-else-is-mediocre.html Flash, Java, and Unity game development blog with a focus on business and marketing. Wed, 04 May 2011 11:55:41 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Jeff Bogensberger http://geekspeak.creatrixgames.com/love-or-hate-anything-else-is-mediocre.html/comment-page-1#comment-688 Jeff Bogensberger Fri, 14 Jan 2011 21:35:22 +0000 http://geekspeak.creatrixgames.com/?p=566#comment-688 The same business principles apply to social games as traditional businesses. If you can develop a loyal customer base, you develop more profitable customers. We all tend to focus on the big guys like Zynga, with millions of users but the reality is that there are a lot of smaller companies, with limited resources that make a decent living by developing a loyal following. Doing the same things that govern customer loyality in traditional businesses will help anyone grow their gaming business. Listen to players, build community and give reasons to support your company. The same business principles apply to social games as traditional businesses. If you can develop a loyal customer base, you develop more profitable customers.

We all tend to focus on the big guys like Zynga, with millions of users but the reality is that there are a lot of smaller companies, with limited resources that make a decent living by developing a loyal following.

Doing the same things that govern customer loyality in traditional businesses will help anyone grow their gaming business. Listen to players, build community and give reasons to support your company.

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